Usability testing is user-focused. It is the practice of evaluating a product by testing it on users. Usability testing is integral for your organization because it provides insight into how your customers use your product. While carrying out this testing, we focus on the interactive nature and design intuitiveness of the product. An end product should function as intended without causing any confusion or frustration for the users. To ensure this, usability testing is carried out with users who have had no prior exposure to the product.
The users selected for this testing must be representative of your intended customer base. The users are asked to perform tasks on the product while our test managers and specialists observe. We can identify any usability problems through this testing, collect qualitative and quantitative data, and determine the users’ satisfaction with your product. At Rocketlab, we carry out usability tests on websites or web applications, computer interfaces and devices. We estimate the ease of use of these products and identify changes that can improve a user’s experience and satisfaction.
Identifying any problem with the usability of your product as early as possible is good. It gives your design team enough time to fix any issues and also saves cost. Other benefits of a usability test include:
Before carrying out usability testing, we develop a solid test plan, recruit participants, then document, analyze and report any findings. The test plan includes any goals we aim to achieve with the tests, and after the test is completed, any recommended changes should be implemented. Usability testing is not a one-time process and might need to be carried out more than once.
The data collected for usability testing can be either qualitative or quantitative. It is crucial to choose the best suited for achieving the research goal – sometimes, both types are employed in testing. While quantitative testing provides statistical data that can be expressed in numerical figures, qualitative testing provides data from users' observation. Example of quantitative data collected during usability testing includes completion rates and time spent. Examples of qualitative data collected include product reviews and the facial expression of users.
Quantitative usability testing is best when you want information on the design of your product. It tells you what is happening in the application or software and exposes any usability problems customers might experience. Qualitative usability testing is best when you want insight into users' minds – their opinions, mental models – and any trends among users. These two testing techniques work best together as they provide a holistic view of your product's usability.
Quantitative usability testing is best when you want information on the design of your product. It tells you what is happening in the application or software and exposes any usability problems customers might experience.
A moderated usability testing technique requires a moderator to guide the users through the test. It may be done in person or remotely. Although this technique requires more resources, it keeps the users focused and allows for follow-up questions. On the other hand, unmoderated usability testing does not require the presence of a moderator. It requires fewer resources and enables the user to complete the test at their own pace and convenience.
Rocketlab offers you experience and knowledge from numerous projects of global companies.
Our test experts have diverse knowledge in numerous disciplines to ensure holistic test coverage of highly scalable industrial applications.